We are world leaders in Biomechanics Coaching

Repeat Prescription?

Repetitive movements are performed by us all during our everyday life. However, the movements we are required to perform now are quite different from those we were originally designed to perform several million years ago. What were once natural movements performed in a variety of environments for a number of different reasons, have become more static and repetitive in nature as we have changed from active hunter-gatherers to ‘office loungers’. Over a period of only 100 years we have become inactive; going from active work to sedentary office jobs where the main activity is walking from the house to the car and then to the office. When
we are active these days, it’s often only to perform small static movements such as typing, steering and pressing the remote for the TV.

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Can a new science to the fitness industry help your club commercially?

The skills of the Personal Trainer have increased dramatically over recent years. The demand from their clients has driven their development down paths that hadn’t previously been considered. Clients have historically gone to personal trainers to get fitter or lose weight, but as consumers have become more educated, sophisticated and more demanding, so their needs have evolved. Now clients will expect PT’s to provide exercises for stiff or sore backs, as well as asking for advice and exercises for stiff shoulders from poor posture sitting at their desk.

This alters the landscape of the health club itself both in terms of how it’s positioned and how it’s perceived by the members who use it and their friends.

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